1. CMS
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  1. CMS

Content blocks

A website page is built from blocks stacked on top of each other. This page lists every block available in the builder and the fields each one offers.
Blocks are added from the Add Content Block strip in the builder sidebar, and edited in the Edit Block panel below it. See Page builder for how to add, reorder and delete them.
Every new block arrives with example content filled in. Replace it before publishing.

Heading#

A title. Use it to break a page into sections.
FieldAccepts
Heading LevelH1 - Large Title, H2 - Section Title, H3 - Subsection, H4 - Small Heading, H5 - Tiny Heading, H6 - Smallest
TextUp to 500 characters

Paragraph#

A block of text.
FieldAccepts
ContentUp to 10,000 characters

Image#

A picture, with optional caption.
FieldAccepts
ImageA file uploaded by drag and drop or the Choose file button. JPEG, PNG or WebP, up to 10 MB
Image URLThe address of the image. Filled in automatically after an upload, or paste an external address
Alt TextA description of the image for accessibility and search engines. Filled in from the filename after an upload if left empty
Caption (optional)Text shown under the image
While a file uploads, the box shows "Uploading to Azure…". A preview appears once an address is set.

HTML#

Raw HTML, for anything the other blocks do not cover.
FieldAccepts
Custom HTMLAny HTML
Note
The warning on the block is accurate: the HTML is published exactly as you write it. Broken or unsafe markup will reach your visitors. Only paste code you trust and understand.

Spacer#

Vertical empty space between two blocks.
FieldAccepts
HeightSmall (20px), Medium (40px), Large (60px), Extra Large (80px), or Custom
Note
Choosing Custom opens a field where you type the height yourself, for example 120px. Accepted units are px, rem, em, %, vh and vw.

Button#

A single call-to-action button.
FieldAccepts
Button TextText
URLThe address the button opens
VariantPrimary, Secondary, Outline, Ghost
SizeSmall, Medium, Large
AlignmentLeft, Center, Right
Open in new tabCheckbox

CTA Section#

A full-width banner with a heading, a line of text and a button.
FieldAccepts
TitleUp to 200 characters
DescriptionUp to 1,000 characters
Button TextUp to 50 characters
Button URLThe address the button opens
Background ColorA colour picker, a free-text colour value, or one of six presets: blue, purple, green, orange, red, dark
Text ColorA colour picker, a free-text colour value, or one of two presets: white, near-black

Hero Banner#

A large banner, usually the first block on a page.
FieldAccepts
TitleUp to 200 characters
SubtitleUp to 500 characters
Background Image (optional)The address of an image. This block has no upload box — use an address, or upload through an Image block first and copy its address
HeightSmall, Medium, Large, Extra Large, Full Screen
Text AlignmentLeft, Center, Right
CTA Button Text (optional)Text. Leave empty for a banner with no button
CTA URLThe address the button opens. Appears once CTA Button Text has a value

Feature Grid#

A grid of short items, each with a title and a description.
FieldAccepts
TitleUp to 200 characters
Columns2 Columns, 3 Columns, 4 Columns
FeaturesBetween 1 and 12 items
— per item: titleUp to 100 characters
— per item: descriptionUp to 500 characters
Add Feature appends an item; the bin icon on an item removes it.

Stats#

A row of figures with labels.
FieldAccepts
Title (optional)Up to 200 characters
Columns2 Columns, 3 Columns, 4 Columns
Background ColorBlue, Purple, Green, Dark
StatisticsBetween 1 and 8 items
— per item: valueUp to 50 characters, for example "10K+"
— per item: labelUp to 100 characters
Add Stat appends an item; the bin icon removes it.

Testimonial#

A single quotation from a client.
FieldAccepts
QuoteUp to 1,000 characters
Author NameUp to 100 characters
Author Role (optional)Up to 100 characters
Rating (1-5)A whole number from 1 to 5. Leave empty for no rating
StyleDefault, Card, Minimal

Reviews#

Several client quotations shown as a carousel.
FieldAccepts
Section Title (Optional)Up to 200 characters
ReviewsBetween 1 and 50 items
— per item: Review TextUp to 1,000 characters
— per item: AuthorUp to 100 characters
— per item: Rating (Optional)A whole number from 1 to 5
Add Review appends an item; the bin icon removes it. With no items the panel reads "No reviews yet. Click "Add Review" to get started."

Video#

An embedded YouTube or Vimeo video.
FieldAccepts
Video URLA YouTube or Vimeo address
Aspect Ratio16:9 (Widescreen), 4:3 (Standard), 1:1 (Square), 21:9 (Ultrawide)
AutoplayCheckbox
Show ControlsCheckbox
Caption (optional)Text
Note
Only YouTube and Vimeo links work. Paste the address you see in the browser while watching the video — the builder recognises it, and warns you under the field if the link comes from anywhere else.

Divider#

A horizontal rule.
FieldAccepts
StyleSolid, Dashed, Dotted, Double
Thickness1px, 2px, 3px, 4px
Width100%, 75%, 50%, 25%
AlignmentLeft, Center, Right
ColorLight Gray, Gray, Blue, Black

Accordion#

Collapsible question-and-answer items, typically an FAQ.
FieldAccepts
Title (optional)Up to 200 characters
Allow multiple openCheckbox. When off, opening one item closes the others
ItemsBetween 1 and 20 items
— per item: questionUp to 500 characters
— per item: answerUp to 5,000 characters
Add Item appends an item; the bin icon removes it.

Contact Info#

Your contact details laid out as a block.
FieldAccepts
Title (optional)Up to 200 characters
LayoutVertical, Horizontal, Grid
Show PhoneCheckbox. Reveals the phone field
— PhoneUp to 50 characters
Show EmailCheckbox. Reveals the email field
— EmailAn email address
Show AddressCheckbox. Reveals the address field
— AddressUp to 500 characters
Note
A new Contact Info block arrives with three example social links (Facebook, X/Twitter, Instagram) that point nowhere. Replace them with your own addresses, remove the ones you do not use, or switch Show social links off — otherwise the examples are published as they are.

Row / Columns#

A container that puts other blocks side by side.
FieldAccepts
Number of columns2, 3 or 4
SpacingSmall, Medium, Large
Column contentsBlocks added through each column's + Add block… menu
Nine block types fit inside a column: Heading, Paragraph, Image, Button, HTML, Video, Spacer, Divider, Testimonial. A row cannot contain another row.
See Page builder for how columns behave when you change their number.

List#

A bulleted or numbered list.
FieldAccepts
StyleBulleted, Numbered
ItemsOne line of text per item. + Add item appends; × removes

Quote#

A pull quote.
FieldAccepts
QuoteText
Author (optional)Text

Process steps#

Numbered steps explaining how something works.
FieldAccepts
TitleText
SubtitleText
StepsOne entry per step. + Add step appends; × removes
— per step: NumberText, for example "1"
— per step: Step titleText
— per step: DescriptionText
The number of a step is a normal text field. Deleting a step in the middle leaves the following numbers as they were — renumber them yourself.

Review grid#

Client reviews in a grid, with an average rating above them.
FieldAccepts
TitleText
SubtitleText
Average ratingA number from 0 to 5, in steps of 0.1
Total reviewsA whole number
ReviewsOne entry per review. + Add review appends; × removes
— per review: NameText
— per review: ReviewText
— per review: RatingA whole number from 1 to 5
— per review: DateText
The average rating and the total are typed in by hand; they are not calculated from the reviews below, so keep them consistent yourself.
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