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    SEO

    The SEO section controls how your website presents itself to search engines and social networks, and where its traffic is measured. Everything here applies to the whole site; the SEO fields of an individual page are set on that page — see Website pages.
    Open it from SEO in the sidebar. It is headed "SEO Configuration — Optimize your website for search engines and social media".
    The page has three tabs. A Save All Changes button sits at the top and a Save SEO Configuration button follows you down the page; both save the same thing. Social media links have their own save button.

    Basic SEO#

    Meta Tags#

    FieldAcceptsPurpose
    Meta TitleUp to 500 characters. Recommended length shown as a badge: 50-60 charsThe title search engines show for your site
    Meta DescriptionUp to 1,000 characters. Recommended: 150-160 charsThe summary search engines show
    Meta KeywordsComma-separated wordsKeywords for the site
    A character counter runs under the first two fields.

    Google Search Preview#

    A live mock-up of your search result: your domain, the meta title in blue, the meta description underneath. It updates as you type. When neither is set it shows placeholder text.

    Sitemap & Robots.txt#

    FieldEditablePurpose
    XML Sitemap URLNoThe address of your sitemap. Buttons beside it open it in a new tab or copy it
    Robots.txt URLNoThe address of your robots file, with the same two buttons
    Custom Robots.txt ContentYesReplaces the default robots file. Leave empty for the default configuration
    Both addresses read "Domain not configured yet" until your website has a domain.
    Your sitemap is generated automatically and always contains:
    The home page
    The property listing page
    The contact page
    Every published CMS page
    Every property that is not a draft
    The default robots file allows every crawler and points to your sitemap. Filling in Custom Robots.txt Content replaces it entirely, so include your own sitemap line if you use it.

    Social#

    Open Graph#

    These control how a link to your site looks when someone shares it on Facebook, LinkedIn or a messaging app.
    FieldAcceptsPurpose
    Open Graph Image URLA web address, up to 1,000 charactersThe picture shown with the link. Recommended size: 1200x630 pixels
    Open Graph TitleUp to 500 charactersOptional. Defaults to the Meta Title
    Open Graph DescriptionUp to 1,000 charactersOptional. Defaults to the Meta Description
    Twitter Card TypeSummary, Summary Large Image, App, PlayerHow X (Twitter) renders the link
    A preview of the Open Graph image appears under the field once an address is entered.

    Social Media Links#

    These appear in the footer of your public website.
    FieldAccepts
    Facebook URLA web address
    X (Twitter) URLA web address
    Instagram URLA web address
    LinkedIn URLA web address
    Save them with Save Social Links — the SEO save buttons do not cover this panel. Saving this panel requires an administrator.

    Analytics#

    Analytics & Tracking#

    FieldAcceptsPurpose
    Google Analytics 4 Measurement IDFormat G-XXXXXXXXXXConnects Google Analytics
    Google Tag Manager Container IDFormat GTM-XXXXXXXConnects Tag Manager
    Facebook Pixel IDDigits only, for example 123456789012345Connects the Facebook Pixel
    Google Site Verification CodeThe code from Google Search ConsoleProves ownership of the site to Google
    Rejected values produce a message naming the field, for example "Invalid Google Analytics ID format", "Invalid Google Tag Manager ID format", "Facebook Pixel ID must be numeric".
    Note
    These IDs feed third-party tracking. If you show a cookie banner, make sure the analytics and marketing categories match what you have configured here — see Cookie banner and consent.

    Advanced Settings#

    FieldAcceptsPurpose
    Custom Head TagsHTMLExtra tags added to every page of your website — verification codes, additional scripts
    The page carries its own warning: "Only add trusted code. Invalid or malicious code can break your website."

    Saving#

    On success you see "SEO configuration updated successfully". On failure, "Failed to update SEO configuration". Social links save separately and report "Agency settings updated" or "Failed to update agency".
    Note
    Saving rewrites every SEO field at once. Fields you have cleared are cleared for real.

    Who can change this#

    Both administrators and agents can open the SEO section and save the meta tags, the sitemap and robots settings, the Open Graph fields and the tracking codes — including the custom head tags.
    The Social Media Links panel is the exception: it is stored with the agency profile, so only an administrator can save it. An agent who tries sees "Insufficient permissions".
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